Amazon drops minimum purchase requirement for free holiday shipping


Starting today in the US, Amazon says it’s removing the minimum purchase requirement for an order to qualify for free delivery for non-Prime members. Normally, you have to spend $25 in order to qualify for free standard shipping — which usually takes between five and eight days — from the online retailer. An exact end-point was not given for the promotion, which Amazon described as a limited-time offer for the holiday season.

The promotion comes as Target last month introduced free two-day shipping in an attempt to capture more of the market during the holiday shopping rush. Walmart offers free two-day shipping on orders of $35 and up. Amazon’s promotion will further ratchet up the pressure on these incumbent retailers, making it cheaper still to buy online from the company that recently hit a $1 trillion valuation. Amazon already spent a record $7.3 billion on shipping during last year’s holiday quarter, and this promotion is likely to push this cost higher still.

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